Bali Tourism - Image via Flickr
In Bali, local communities are making use of social media to spotlight off-path destinations, aiming to diversify tourism beyond the well-trodden areas like Canggu and Uluwatu. Instagram and TikTok play major roles in showcasing these hidden gems, encouraging travellers to venture beyond traditional hotspots. The Klungkung Tourism Village Communication Forum, among others, seeks to harness social media for promotion due to limited marketing funds. Bakas Tourism Village exemplifies this trend, offering authentic rural experiences like gamelan orchestra sessions and traditional craft workshops. Similarly, Tihingan and Kamasan villages boast unique cultural attractions awaiting discovery. Beyond Klungkung, Buleleng Regency is home to a rich cultural heritage and natural beauty, including Singaraja City. Tourism leaders advocate for greater promotion to spotlight these treasures and encourage travellers to blend popular destinations with off-path exploration, fostering a richer, more immersive Bali experience. Amidst this, Citadines Berawa Beach Bali stands as a gateway to both popular and lesser-known wonders, urging travellers to embark on a unique experience while enjoying luxury accommodation in Bali.
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